K-12 Back-to-School Shoppers
Audience and Sentiment Trends
Next Day Predicted Sentiment Score
17.4
15.4 to 19.4
predicted range
Next Day Predicted Audience Size
5.1M
4.6M to 5.6M
predicted range
Engaged Audience
16%
The percentage of the audience that is actively engaged with your most relevant model concepts.
Sentiment Score
Ranges from -100 to +100. A positive value indicates a positive predicted sentiment from your online audience, while a negative value indicates a negative sentiment.
Max Audience
Where Concepts Are Trending
See where key concepts are gaining traction geographically.
Concepts Loading
Demographic DataIndex ranges from 70 to 130, with 100 as the baseline (representing the general U.S. population). A value above 100 suggests a higher predicted concentration of your audience within the model.
Index ranges from 70 to 130, with 100 as the baseline (representing the general U.S. population). A value above 100 suggests a higher predicted concentration of your audience within the model.
Gender
Presence of Children
Age
Ethnicity
Education
Income
Concepts Loading
13
Number of
Seed Concepts
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